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Search Engine Marketing (SEM)

Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs). ... Search engine marketing is also alternately referred to as paid search or pay per click (PPC).

We invest the time in getting to know your business, your specific needs and online goals, and create a highly customized Google Ads & PPC strategy that can get your business more leads and sales!

At Algowid we know that there is not a single solution that will work for all types of businesses. Instead, our team is committed to researching and developing targeted digital marketing strategies that fit your specific business, your online goals, and meets your needs.

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The Process

Different SEM Techniques We Use

The different SEM techniques that we use to optimize your website are as follows:


PPC Strategy Review & Goal Setting

Without a plan, it is easy to go through a marketing budget without generating a single lead. At Algowid, we do not start a new marketing campaigns unless we are confident that we will impact our clients’ bottom line and generate cost effective leads.


Text Ad Creation And Optimization

We use the latest innovations from Google Ads to create ads that emphasize the business problem that you solve for your customers. Our goal is to continually optimize campaigns, reach your ideal target audience, and generate effective leads for your business.


Keyword Research & Geo Targeting

With our expert keyword research we can implement targeting marketing strategies to increase your leads in a cost effective way Google Ads Geo-targeting features allow your ads to be focused on your target audience in a specific geographic location. As local search volume continues to grow, it is essential that your ads and keywords target your ideal customers, in your area.


AdWords Conversion Tracking

All Algowid PPC service clients receive immediate updates about new conversions, phone calls, and messages through our PPC management system. Through our live reports, you will be able to track and view your PPC conversions live, as they happen.

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